WhatsApp catalogue or online store?

• It's free and already inside WhatsApp.
• Customers can browse products and prices without leaving the chat.
• You can share a catalog link on your status.

If you get a handful of orders a week and know every customer by name, stay with it.

1. 1You type the same prices and delivery fees all day. The catalogue shows a price, but every buyer still asks “how much to Abuja?”
2. 2You chase payments. You send account details, wait, ask for a screenshot, then check your bank app.
3. 3You lose track of stock. You sell the last one twice and have to apologise.
4. 4Customers who loved it don't come back. Not because they didn't like it; they just forgot, and you were too busy to follow up.
5. 5You're running ads and can't tell which ones bring orders.

• A checkout where buyers pay by card, transfer or USSD, and the order shows as paid only when the payment is confirmed.
• Delivery fees worked out for each state.
• A stock count that goes down as you sell.
• Reminders to buyers before they run out.
• Reviews from people who bought.

• Keep the catalogue and take payments by transfer. Free, but it costs you time.
• A free payment link or store, such as Paystack Storefront. Good for taking payments; fewer WhatsApp follow-up tools.
• A monthly-plan store app. More tools, a fixed fee every month or quarter.
• Stalls. A store link built for WhatsApp vendors. No monthly fee; 2% when you sell, max ₦5,000 a month. How it works with WhatsApp

1. 1Keep your WhatsApp number and catalogue. Nothing changes for customers who prefer to chat.
2. 2Add your top 10 products to your store first, the ones people ask about most.
3. 3Post the link on your status with one product photo and the price written on it.
4. 4When someone asks “how much?”, reply with the price and the link.
5. 5After a week, look at how many orders came through the link.