Guides

How to sell on WhatsApp in Nigeria

Most Nigerian small businesses already sell on WhatsApp. Here's how to do it in a way that saves you time and keeps customers coming back, whatever tools you use.

Updated · Stalls team

Quick answer

To sell on WhatsApp in Nigeria:

  1. Set up the WhatsApp Business app with your name, logo and hours.
  2. Post 3 to 5 statuses a day with the price written on each photo.
  3. Use broadcast lists only for people who agreed.
  4. Follow each group's selling rules.
  5. Confirm payment in your bank before sending goods.
  6. Fix delivery fees in advance.
  7. Follow up when customers are due to reorder.

1. Set up WhatsApp Business properly

Use the WhatsApp Business app, not your personal WhatsApp. Add your business name, a clear profile photo or logo, what you sell, your area and your opening hours. Set a short greeting message and an away message.

2. Post prices on your status

Buyers trust vendors who show prices. “DM for price” makes many people scroll past. Post 3 to 5 statuses a day: a product photo with the price written on it, a customer review (with permission), a “just restocked” post and a bundle offer.

3. Use broadcast lists the right way

Broadcast lists only reach people who have saved your number. Ask customers before adding them, keep messages short and useful, and always tell them how to stop (“Reply STOP and we won't message you again”). Don't send more than one or two broadcasts a week.

4. Selling in groups

Read each group's rules before posting. Many groups allow selling only on certain days. Post one clear message with a photo, price and how to order, and don't spam.

5. Collect payment without the back-and-forth

You can send account details, use a payment link, or use a store link with checkout. Whichever you pick, confirm the money has arrived in your bank or payment dashboard before you send goods. Never rely on a screenshot alone.

6. Delivery

Decide your delivery areas and fees in advance and write them down where buyers can see them. For other states, use a courier you trust and send the buyer the tracking number.

7. Follow up so customers come back

Ask how they found the product a few days after delivery. Note how long your products last, and message customers when they're likely to need more. A short “Hi Ada, your shea butter should be running low, want me to send another?” works better than a general broadcast.

Questions

How many broadcast messages should I send?
One or two a week, only to people who agreed, and always with a way to stop, such as “Reply STOP and we won't message you again”.
Should I write “DM for price”?
No. Buyers trust vendors who show prices, and many scroll past “DM for price”.
How do I get customers on WhatsApp?
Put your number on your Instagram bio and packaging, ask happy buyers to share your status, post in groups where selling is allowed, and reply fast.

Where Stalls fits

Stalls covers steps 5 to 7 for you: buyers pay on your link, delivery fees are set by state, and you get reminders and ready WhatsApp messages for follow-ups. No monthly fee; 2% when you sell, never more than ₦5,000 a month. How you get paid

Get early access.

No monthly fee. 2% only when you sell, never more than ₦5,000 a month.

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